The Playbook For Business Survival in the AI Era.
6 Weapons. 30 Tactics. One system to protect your business and your career from becoming obsolete.
The Six Weapons That Decide Who Survives
Every chapter of the guide is built around one weapon — and how to actually apply it in the chaos of real life.
Weapon 1: Find Your Playground
If you are trying to differentiate A and B, you have already lost. The only way to win is to play a game others can’t play.
Weapon 2: Brand Chemistry
AI can accelerate information — but it cannot create chemistry. This weapon shows you how to build a brand people actually feel.
Weapon 3: Obsession
Obsession isn’t optional — but it has to be operationalized. You’ll learn how to turn raw drive into systems that actually move the business.
Weapon 4: Resilience
You will get punched in the face. The resilient stop noticing. This weapon walks through how to take hits without losing the company — or yourself.
Weapon 5: Stretch Your Limits
If you don’t stretch, your ceiling becomes your coffin. You’ll learn how to expand your capacity without burning out.
Weapon 6: AI
You must apply AI to your key goals or it will be used against you. This weapon shows you what to apply it to — so you don’t just make mistakes faster.
Why Trust Us? Meet Michael
Trust people who’ve actually done it — and survived it. Michael left a top NYC law firm to build the first company rewarding healthy behavior. He grew it to 800 employees in 10 years, nearly lost it in the financial crisis, then rebuilt through extreme discipline and years of 20-hour days. He exited successfully and still lives that discipline daily.
1000s of Entrepreneurs. 1 Movement
I’m not sure where we would be without theEntrepreneurSurvival Guide. It’s my strategic go to.
Before the Entrepreneur Survival Guide, I didn’t know what steps to take to deal with the impacts of AI.
Michael GPT gives me real-time access to all his experience. And answers just like ChatGPT.
Before the Learning Community I was constantly searching all over for answers.
The Sidekick is with me from the minute I get up to my coffee shop, my gym and back to my desk every day.
I wear the Bullshit Hoodie all the time. I see them all over coffee shops in NYC.
The six weapons of the Entrepreneur Survival Guide bring the strategy and tactics to win.
I had used lots of consultants. But having a Sidekick Consultantto address all the issues I was facing has been gold.
There is so much we need to know as founders. What TLE says is true. We all need a Sidekick – a right hand we can turn to at every step.
Michael GPT takes all the insights of Michael and TLE and puts it at your fingertips just like other AI.
I went to the Learning Community because I needed a “1 stop shop”. But then I discovered a community of founders just like me.
Michael GPT answers faster — and better — than any coach. I can tap into his years of experience when and where I need.
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