Entrepreneur Survival Guide: Digital, Print and Audio Editions
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Entrepreneur Survival Guide: Digital, Print and Audio Editions
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$19.00
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$49.00
Stop the hustle. Wield A.I. as a weapon before it's used against you. A tactical manual by Michael Dermer
Description
Most founders will not survive AI. Will you?
According to McKinsey, 57% of what founders do today can be done by AI. Survival requires completely new strategies and perspectives.
ESG is a Survival System for entrepreneurs in an AI world. Inside:
- 6 Weapons
- 30 Tactics
- One clear system for surviving and thriving as AI reshapes business
It is the guide most founders wish they had before AI hit. By Michael Dermer. Available in
- Digital
- Audio (Narrated by Michael Dermer)
Built for founders who want the system in front of them when pressure is real.
Returns & Refunds
Physical Products (Print/Cards): Returns are accepted within 30 days of delivery if the product is in its original, unused condition. Please contact support to initiate a return shipment.
Digital & Audio Products: Due to the nature of instant digital delivery, all sales of Digital and Audio editions are final.
Damaged Items: If a physical order arrives damaged or defective, a replacement will be sent immediately at no additional cost.
Shipping Info
Digital & Audio Editions: Delivered instantly to your inbox upon purchase. Start mastering the system in seconds.
Print Edition & Access Cards: Processed within 24–48 hours.
Domestic (US): 3–5 business days via tracked shipping.
The Six Weapons That Decide Who Survives
Every chapter of the guide is built around one weapon — and how to actually apply it in the chaos of real life.
Weapon 1: Find Your Playground
If you are trying to differentiate A and B, you have already lost. The only way to win is to play a game others can’t play.
Weapon 2: Brand Chemistry
AI can accelerate information — but it cannot create chemistry. This weapon shows you how to build a brand people actually feel.
Weapon 3: Obsession
Obsession isn’t optional — but it has to be operationalized. You’ll learn how to turn raw drive into systems that actually move the business.
Weapon 4: Resilience
You will get punched in the face. The resilient stop noticing. This weapon walks through how to take hits without losing the company — or yourself.
Weapon 5: Stretch Your Limits
If you don’t stretch, your ceiling becomes your coffin. You’ll learn how to expand your capacity without burning out.
Weapon 6: AI
You must apply AI to your key goals or it will be used against you. This weapon shows you what to apply it to — so you don’t just make mistakes faster.
Meet Michael Dermer
Michael Dermer didn’t learn business in a classroom. He learned it in a basement.
He walked away from a high-stakes New York law career to build IncentOne. He grew it into an 800-employee industry pioneer, only to watch a decade of work nearly vanish in 10 days during the 2008 crash .
While his competitors folded, Michael went to war. He worked 20-hour days for three years, using daily cold showers to prove to himself that he would not break.
He didn't just save the company—he led it to a massive acquisition by the same people who once laughed at him . Today, he’s codified those scars into the 6 Weapons System. He wrote this guide because he knows that in 2026, A.I. is the new battlefield—and if you aren't armed, you won't survive.
Who is this for
The world has changed. This system is for those who refuse to be left behind.
Professionals in transition
For those who see AI changing their industry and want to stay ahead of the curve instead of being replaced.
Action-oriented leaders
For managers and team leads who need a tactical framework to handle high-pressure decisions.
Aspiring entrepreneurs
For anyone planning their first move who wants a battle-tested roadmap to avoid expensive mistakes.
Small business owners
For those tired of "hustle" advice and looking for real tactics that protect their margins.
Forward-thinkers
For anyone who refuses to let their career or business become obsolete in an automated world.
The self-employed
For freelancers and consultants who need to stop trading hours for dollars and start building a system.
1000s of Entrepreneurs. 1 Movement
I’m not sure where we would be without theEntrepreneurSurvival Guide. It’s my strategic go to.
Before the Entrepreneur Survival Guide, I didn’t know what steps to take to deal with the impacts of AI.
Michael GPT gives me real-time access to all his experience. And answers just like ChatGPT.
Before the Learning Community I was constantly searching all over for answers.
The Sidekick is with me from the minute I get up to my coffee shop, my gym and back to my desk every day.
I wear the Bullshit Hoodie all the time. I see them all over coffee shops in NYC.
The six weapons of the Entrepreneur Survival Guide bring the strategy and tactics to win.
I had used lots of consultants. But having a Sidekick Consultantto address all the issues I was facing has been gold.
There is so much we need to know as founders. What TLE says is true. We all need a Sidekick – a right hand we can turn to at every step.
Michael GPT takes all the insights of Michael and TLE and puts it at your fingertips just like other AI.
I went to the Learning Community because I needed a “1 stop shop”. But then I discovered a community of founders just like me.
Michael GPT answers faster — and better — than any coach. I can tap into his years of experience when and where I need.
Frequently Asked Questions
It’s a tactical framework built for the AI-driven economy. Instead of vague business advice, it provides 6 specific strategic "weapons" and 30 practical tactics to handle high-pressure decisions and protect your margins.
No. It’s for anyone navigating the modern shift in the economy—freelancers, managers, side-hustlers, and professionals who want to stay relevant and avoid being replaced by automation.
Immediately after purchase, you’ll receive an email with direct download links. You can start reading or listening on any device right away.